The US wine industry faces uncertainty as a proposed 200% tariff on European wines threatens to increase prices and reduce imports. This move, part of ongoing trade tensions, could impact restaurants, retailers, and consumers, raising costs and reducing availability.

Francis Creighton, CEO of the Wine and Spirits Wholesalers of America, warned that these tariffs would not only hurt businesses but also burden consumers. With European wines making up a significant portion of the US market, many may seek American alternatives.

Experts suggest that wines from regions like Napa Valley, Oregon’s Willamette Valley, and New York’s Finger Lakes can offer comparable quality to European varieties. Pinot Noir and Chardonnay from these regions are considered strong substitutes for Burgundy wines, while Central Coast Sauvignon Blanc mirrors Sancerre.

Sparkling wine producers like Schramsberg Vineyards follow traditional Champagne methods, providing a viable alternative. Similarly, Grenache-based rosé from California is recommended for those seeking a replacement for French rosé.

While domestic wine producers might benefit in the short term, industry experts argue that tariffs could disrupt the broader wine supply chain, negatively impacting distributors, retailers, and restaurants. French winemakers also express concerns, fearing significant sales losses in the US market.