Growing tensions over US tariffs under former President Donald Trump have sparked consumer boycotts of American goods in countries like Canada and Denmark. In Canada, citizens such as Navy veteran Todd Brayman are replacing US products with local alternatives, using apps like Maple Scan to identify and avoid American items. The movement is gaining momentum, with Canadian-made products seeing a notable rise in sales and visibility.

The Canadian government has responded to US tariffs—25% on steel, aluminum, and auto parts—with counter-tariffs worth C$60 billion and bans on certain American beverages in liquor stores. Consumer interest in local brands is surging, with initiatives like “Made in Alberta” reporting high engagement and increased demand.

In Denmark, citizens and businesses are taking similar action. School principal Bo Albertus canceled his US streaming subscriptions, while shopkeeper Mette Christiansen has removed American items from her store shelves, replacing them with European alternatives. Danish consumers have been particularly offended by Trump’s comments on purchasing Greenland.

While some US business owners, like those at Caledonia Spirits and Burlap & Barrel, feel the pinch, experts say the long-term economic effect of these boycotts may be minimal. Still, the sentiment represents growing international frustration with US trade policies and rising nationalism in consumer behavior.

4o