Apple is reportedly shifting its focus from launching a full television set to introducing a more affordable TV streaming stick, aiming to enhance its presence in the competitive TV market.
According to renowned tech analyst Mark Gurman, the Cupertino giant is considering a low-cost streaming device that would bring its popular services, apps, and smart home features to a broader audience. The potential move would position Apple as a stronger competitor to Amazon’s Fire TV Stick and Google Chromecast, both of which dominate the streaming stick market.
This is not the first time Apple has ventured into the television space. Following the success of the iPad, the company explored the idea of a TV-like device, even developing prototypes for a massive screen that could double as an iPad or touchscreen Mac.
The concept was ambitious, envisioning a multifunctional device capable of handling media, video conferencing, and productivity tasks. However, the project was scrapped due to low profit margins and the fact that consumers rarely upgrade their televisions.
