A reality television dating show in Ethiopia, featuring ten women competing for the affection of one man, has ignited discussions about traditional dating norms in the country. The program’s premise mirrors popular Western dating shows, but its broadcast on a video-sharing platform marks a departure from the traditionally private nature of courtship in Ethiopia.

The show involved the contestants participating in various challenges to win the attention of the 38-year-old Ethiopian-American bachelor. While the winner described her experience as empowering and a representation of diverse women, some viewers and commentators criticized the show’s concept as a Western import that devalues women by portraying them as objects of acquisition.

Despite the controversy, the show has garnered significant viewership, with the finale attracting over 620,000 views. Supporters argue that the program offers a platform for women to share their personal stories and challenges, issues not typically represented in Ethiopian media. The contestants, from various professional backgrounds, formed bonds and shared emotional experiences, resonating with many viewers.

The production company views the show as “content of its times,” sparking dialogue about evolving cultural norms and challenging the notion of a monolithic culture. Following its success, a second series is planned, potentially reversing the format with a single woman choosing from ten male contestants. While the relationship of the first season’s winning couple has ended due to distance, the show has left a mark on Ethiopian media by showcasing a different perspective on romance and female expression.